Service Websites
Service Websites
Service Websites
According to the Neilson Ratings a person spends more time on sites related to business than on sites on general, news, or entertainment.
Keeping these figures in mind we know that the advantage to online advertising through websites.
Looking at your website as a service related company you need to quickly show the visitor what they are looking for.
Have your pages clear and easy to navigate showing your unique selling proposition.
Always include your full contact information on every page.
On your home page explain what services you provide and the benefits of using your services. What are the differences between you and your competitors? Show compelling reasons why they should choose you over others.
Keep them motivated as you continue your writing while keeping on point. Use call to action.
Show pictures of the services that you provide. For example, if you do landscaping, show previous jobs that you have completed.
Be organized.
Offer newsletters. Have links for them on every page. They may be tips on how to care for your lawn or something similar. Just have them related to your business.
Keep abreast on any new technology or trends and let your customers know this. This will show your knowledge and gain their trust. You must have them trust you!
Offer guarantees.
Have a testimonials page. Include testimonials from previous clients regarding your services. Include their names when appropriate.
Have your pages flow from one to another.
Have another call to action again on your final page.
Remember to grasp a niche that has not been diluted by competitors for best results.
Here are those charts on the ratings:
Since the full charts do not diplay, the figures due.
Overall when people are searching, over 35% are looking in the business categories.
Industry
Financial Services
7,780,687,000
Web Media
6,791,668,000
Retail Goods & Services
4,159,062,000
Telecommunications
2,663,041,000
Consumer Goods
1,822,334,000
Automotive
1,649,685,000
Public Services
1,122,043,000
972,254,000
Health
903,683,000
Hardware & Electronics
859,525,000
Other
2,142,191,000
Total
30,866,173,000
Data from Neilson/Net Ratings
http://www.nielsen-netratings.com/resources.jsp?
section=pr_netv&nav=1
Genre
11,329,194,000
Portals & Search Engines
4,181,599,000
General/National News
2,798,408,000
General Community
1,969,083,000
Finance
1,456,851,000
Entertainment
1,270,135,000
Sports & Recreation
1,219,645,000
Shopping & Auction
1,068,100,000
Local/Regional
906,345,000
Weather
629,047,000
Other
4,037,767,000
Total
30,866,174,000
Data from Neilson/Net Ratings
http://www.nielsen-netratings.com/resources.jsp?
section=pr_netv&nav=1
Author:
Sandi Baker
http://letusgetitdone.info
As the President and Founder of Let Us Get It Done, I am also the website designer. I have over 19 years in the marketing business. I also serve on the Board of Directors for a Non Profit Company that is dedicated to providing technology to the visually impaired.
I have a Degree in Business Management and Administration and well as an SEC License.
